Not everything that began in 1934 is still going strong. Dame Judi Dench for example. Only kidding – Britain’s finest actress remains at the top of her game, and so does another child of that year –the oldest bookmaker, the first to go online (in 1998), and the 2016 Sportsbook Operator of the Year at the iGaming Awards. Welcome to William Hill – the biggest online bookmaker in the United Kingdom.
Hills are traditionalists – they know what their punters like, and they like what their punters know. Always one of the first to get the daily racing odds up, tending not to move their markets too quickly and more often than not, willing to stand their ground longer than the competition. Plus, William Hill’s experienced trading team allows them to offer an excellent ante-post bang up-to-date service, providing an idiot-proof guide as to which beasts are likely to run and which of those should be fancied.
Where they truly shine in the industry however, is in sports media, where their suite is a match for the finest satellite sports channels. William Hill Radio broadcasts tips, previews and insights into on-going sporting events and will knock out live in-play broadcasts, for those occasions when you need to catch a sneaky 3.10 at Haydock whilst in an HR Health & Safety presentation.
The Tip Advisor section is not only cleverly named, but can also provide a wealth of expert opinion and advice on what to do with your hard-earned (CLUE – keep it in your pocket is rarely advised.)
There are also award-winning podcasts across many sports, featuring some really clever pundits – not just the familiar and depressing faces staring at you on the television every week (hello Lee Dixon.)
New customers who bet £10, receive 3 x £10 free bets in return. In truth, William Hill are undoubtedly less into free bet gimmicks generally than many of their rivals. So don’t expect a free bet if a player born in March with an E in their middle name wins a penalty during minutes 45-60 in any international friendly next week.
The bookmaker is so customer-oriented, that they have even developed their own economic system, William Hill Cash Direct that you can use to complete deposits and withdrawals. All other financial options are covered too, and their pay out times are amongst the swiftest in the game.
A little dull on the promotions side would be the only nit to pick with Hills. Perhaps rather than sponsor the darts (which everyone assumes is still done by their biggest rivals,) their money could be spent on some more attractive free bet action. The app is fantastic though – a real market leader, and bonus points are rewarded for having a very responsive customer service team on Twitter.
In a line:
|Annual Revenue:||£1.5 billion|
|License:||UK Gambling Commission|
|Football Betting Margin:||6.5%|