As British as chicken tikka masala. As much of a British tradition as Black Friday. As much of a presence on the British High Street as Woolies. Ah the Magic Sign of Ladbrokes – beautiful, British betting at its very best. Even the ads are set in a greasy spoon café.
As we have already suggested, Ladbrokes are at heart a meat & potatoes type of operation, meaning solid if unspectacular value, and plenty of focus on football and horse racing.
But they have slipped the window open and allowed in a little bit of modern foreign muck too, ensuring they are more than a match for some of their 21st Century digital rivals. "Not for me Jeff – I’ll stick with my well-thumbed copy of the Racing Post."
And don’t forget, no bookmaker is closer to the heart of the racing industry than Ladbrokes, so if you see a price a little out of kilter compared to the rest of the pack, there will normally be a pretty good reason.
New customers who bet more than £10, will receive a very generous indeed £50 free bet, which compares very well across the industry. All that is required is a minimum £5 deposit, and the free bet to be placed at odds of 1/2 or higher.
And once you’re in as a new customer, the deals keep coming. In particular, Ladbrokes love a bit of the enhanced odds that are all-the-rage these days (keep an eye on their special Twitter handle plugging all their specials). The section of their website offering daily price boosts is always worth a gander, although one gripe is that not a lot of the promos are available in running.
Currently Ladbrokes allow players to deposit via all major credit and debit cards, a wide variety of e-wallets, bank transfer and you can even deposit in a shop via your reward card with a minimum deposit of at least £5.
Withdrawals tend to be processed within two days and can be even quicker depending on whether you’re withdrawing to your bank account or an e wallet.
Ladbrokes is exactly what it claims to be – a solid institution of betting. Of course it has bowed to a few modern trends, with a sleek app, and a takeover of Betdaq that allows them to offer exchange prices. But you know what you are getting with them.
Perhaps the biggest downside is that the site can be a little bit busy – there is more going on in your browser than is healthy, and if you have a phobia of red and white, you may end up feeling a little bit nauseous. It isn’t ‘unbelievable Jeff’ (or anyone else for that matter) as the adverts may have you believe, but it is certainly a very good betting suite.
In a line:
No free biro but the real estate market leader plays well online.
|Annual Revenue:||£1.2 billion|
|License:||UK Gambling Commission|
|Football Betting Margin:||6.2%|